New Customer Acquisition
Convert consumers
into long-term customers.
Rooftop's platform combines 300M+ consumer profiles with 1.4B+ identity signals, real-time decisioning through LeadVantage, and owned distribution to identify, engage, and convert consumers at scale.
The Process
How We Turn Intent Into Customers
From first signal to long-term value, our system identifies, engages, and converts high-intent consumers at scale.
Step 01
Identify Intent
Understand who the consumer is and what they're actively looking for.
Step 02
Enrich
Engage with Relevance
We combine behavioral signals and proprietary data to deliver highly relevant messages, educating consumers while guiding them toward the right products and services.
Step 03
Convert
Drive Customer Acquisition
We match high-intent consumers with the right brand converting demand into customers through optimized, real-time decisioning.
Step 04
Advance
Maximize Lifetime Value
We use real-time data and predictive signals to continuously re-engage consumers, unlocking repeat opportunities and maximizing lifetime value.
Vertical Focus
Deep Expertise Across Key Industries
We specialize in connecting high-intent homeowners and consumers to brands across six high-value verticals.
Reach in-market car buyers with targeted offers at the peak of purchase intent.
Connect with homeowners and drivers actively shopping for coverage across all policy types.
Identify homeowners exploring refinance, purchase, or HELOC opportunities in real time.
Deliver health plan and wellness offers to consumers at the right decision moment.
Connect service providers with homeowners actively seeking repairs, upgrades, and improvements.
Drive high-quality leads for credit cards, personal loans, and investment products.
Benefits to the Ecosystem
For Brands
National Brands Get:
Easier Access to:
New Customers
Enrichment Partners
Enrichment Partners Get:
Easier Access to:
High Revshare
For Consumers
Unique Consumers Get:
Easier Access to: