About Us
Who We Are
Rooftop is an AI powered marketing platform that helps brands acquire customers at scale. We combine owned distribution, proprietary consumer data, and real-time optimization to deliver highly relevant messages to in-market users.
Our Journey
Our Story
Rooftop's foundation began with a simple idea: marketing should be driven by data, not guesswork. From the start, the focus was on understanding consumer behavior and delivering measurable performance.
Walla Media was launched to build and scale owned-and-operated properties, creating direct relationships with consumers and establishing a foundation in distribution and audience development.
Rooftop launched its platform to bring together data, distribution, and technology, transforming how brands connect with consumers through more targeted, performance-driven messaging.
Rooftop has evolved into a consumer messaging and monetization platform, combining 300M+ consumer profiles with real-time behavioral signals to drive customer acquisition at scale.
We don't just reach audiences, we understand them, optimize every interaction, and continuously improve outcomes for brands.
Our Vision & Mission
Empower the way brands communicate with consumers
Empower
We enable brands to connect with the right consumers at the right moment, driving meaningful engagement and real business outcomes.
The Way
We combine owned distribution, proprietary data, and continuous optimization to make smarter decisions at scale, improving performance with every interaction.
Brands
We help brands reach consumers that are most likely to convert, using real-time data and optimization to maximize performance and return on spend.
Communicate
We engage consumers with relevant, timely messaging that gives them easy access to options, promotions, and savings to guide them make more informed buying decisions.
WHY ROOFTOP
A Performance Platform
Decades of Execution
We've spent 20+ years optimizing what actually drives customer acquisition, not just building tools.
Where Intent Is Highest
We focus on verticals where timing, data accuracy, and monetization directly impact revenue.
Data + Distribution in One System
Most companies sell data or traffic. We control both, from identity to activation.
Built Around Real Consumer Intent
We don't optimize for clicks or impressions. We optimize for users actively ready to convert.